Chloe Loudon’s practice is primarily concerned with the volatile relationship between the natural world and mankind in the wake of an increasingly advanced technological age, questioning the interactions we have with ourselves, others and conventional perceptions of reality.
Much of her work centres around tropical foliage due to its popularity as a contemporary ‘aesthetic’ on digital social media platforms; the imagery is then manipulated, broken and interrupted with other images and patterns to produce entirely new pieces that are familiar yet unnatural, often lurid and disorientating through the contrast of hard geometry with flowing natural forms and intense, highly-saturated colours.
Using a variety of painterly media such as spray paint, acrylic and oil, Loudon’s work has taken influence from Glitch Art, Psychedelia and Abstract Expressionism to explore ideas of Hyperreality; the ‘glitches’ or ‘interruptions’ of imagery seen in her paintings represent the breakdown in communication we have with reality, being replaced instead with digital projections of realities many wish to experience, such as that of the ‘tropical utopia’. Her work aims to challenge what we think to be real and allows us to consider the future of the natural, human and digital world.
Chloe Loudon graduated from the Bath School of Art and Design in 2019 and currently lives and works in Bath.
2019 - BA(Hons) Fine Art, Bath Spa University
2021 - MA Curatorial Practice, Bath Spa University
SELECTED EXHIBITIONS (GROUP)
2019 - On the Horizon, Abbey Hotel, Bath
2019 - 115, Bargehouse, South Bank, London
2019 - Bath School of Art and Design Undergraduate Degree Show, Sion Hill, Bath
2017 - Becoming, Walcot Chapel, Bath
2017 - 11x11, Belgrave Terrace, Camden Road, Bath